Virgin Media considering launching budget brand
10-12-2016, 21:08
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#1
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cf.addict
Join Date: Aug 2016
Services: VM broadband, Stream, phone. Sky Q
Posts: 430
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Virgin Media considering launching budget brand
VM are said to be contemplating launching a budget brand to compete with TalkTalk and Plusnet.
It would include slower broadband speeds than currently provided
http://www.telegraph.co.uk/business/...-budget-brand/
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11-12-2016, 00:19
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#2
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cf.mega poster
Join Date: Dec 2013
Posts: 14,231
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Re: Virgin Media considering launching budget brand
Quote:
Originally Posted by Inactive Digital
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Makes sense, I've thought previously that they should have had another brand eg NTL for their non-cable broadband customers but they decided to sell the clients to TalkTalk.
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11-12-2016, 07:07
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#3
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cf.mega poster
Join Date: Aug 2009
Posts: 5,386
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Re: Virgin Media considering launching budget brand
50meg is pretty cheap as is
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12-12-2016, 12:38
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#4
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a giant headend
Join Date: Jan 2011
Location: Liverpool
Posts: 1,166
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Re: Virgin Media considering launching budget brand
Thought VM was a budget brand anyway. Not exactly a high class proposition anyway.
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12-12-2016, 12:46
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#5
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cf.mega poster
Join Date: Dec 2013
Posts: 14,231
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Re: Virgin Media considering launching budget brand
Quote:
Originally Posted by Skie
Thought VM was a budget brand anyway. Not exactly a high class proposition anyway.
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It's not a budget brand for broadband or TV, it's a premium offering.The mobile offering - like BT Mobile and Sky Mobile - is more of a value offering.
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12-12-2016, 13:52
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#6
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Sad Doig Fan!
Join Date: Aug 2007
Location: Barry South Wales
Age: 68
Services: With VM for BB 250Mb service.(Deal)
Posts: 11,654
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Re: Virgin Media considering launching budget brand
There are plenty of people who do not have the "Need for Speed". A budget cable connection would be ideal for them myself included. 10Mbps is more than enough for my needs and there's thousands more like me.
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12-12-2016, 14:11
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#7
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Still alive and fighting
Join Date: Jun 2007
Location: In the land of beyond and beyond.
Services: XL BB, 3 360 boxes , XL TV.
Posts: 56,308
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Re: Virgin Media considering launching budget brand
Quote:
Originally Posted by pip08456
There are plenty of people who do not have the "Need for Speed". A budget cable connection would be ideal for them myself included. 10Mbps is more than enough for my needs and there's thousands more like me.
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Indeed there is a market for everybody as some families and people require the faster speeds while others are quite happy with the smaller speeds and personally l think it is a wise move by Virgin..
__________________
“The only lesson you can learn from history is that it repeats itself”
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12-12-2016, 14:15
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#8
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Woke and proud !
Join Date: Jun 2004
Services: TV, Phone, BB, a wife
Posts: 9,130
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Re: Virgin Media considering launching budget brand
Quote:
Originally Posted by denphone
Indeed there is a market for everybody as some families and people require the faster speeds while others are quite happy with the smaller speeds and personally l think it is a wise move by Virgin..
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It might backfire if a lot of VMs current customers downgrade to save some money. Doubtless it will only be available to 'new' customers. Once speeds went above 20MB it all became a bit of a silly numbers game.
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12-12-2016, 14:36
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#9
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Sad Doig Fan!
Join Date: Aug 2007
Location: Barry South Wales
Age: 68
Services: With VM for BB 250Mb service.(Deal)
Posts: 11,654
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Re: Virgin Media considering launching budget brand
Quote:
Originally Posted by Mr K
It might backfire if a lot of VMs current customers downgrade to save some money. Doubtless it will only be available to 'new' customers. Once speeds went above 20MB it all became a bit of a silly numbers game.
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I doubt it Mr K, Consider this. VM either are in or with project lightening going to an area with high ADSL demand, why shouldn't they offer a service to them that doesn't depend on distance from the exchange.
Even if VDSL is available not everyone upgrades to it. It would be a good move to offer say 10Mbps to those at the same or slightly better price.
Don't forget who started the silly E-willy waving.
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12-12-2016, 15:15
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#10
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cf.addict
Join Date: May 2010
Posts: 336
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Re: Virgin Media considering launching budget brand
I'm not sure why a new brand would be needed, surely just a new tier would do it? I presume it would need to be a standalone BB offering as the V6 requires 100mb I believe
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12-12-2016, 19:20
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#11
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FORMER Virgin Media Staff
Join Date: Dec 2010
Location: Warrington
Posts: 4,737
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Re: Virgin Media considering launching budget brand
Quote:
Originally Posted by pip08456
There are plenty of people who do not have the "Need for Speed". A budget cable connection would be ideal for them myself included. 10Mbps is more than enough for my needs and there's thousands more like me.
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Never mind plenty of people, it's more like the majority of people.
Certainly when I was there, most customers were on the base package (not the S tier retentions deal) and quite happy.
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13-12-2016, 00:00
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#12
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cf.mega poster
Join Date: Dec 2013
Posts: 14,231
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Re: Virgin Media considering launching budget brand
I wonder what VM's budget brand might offer as a box? Tivo V6? YouView? Horizon V6? Netgem?
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13-12-2016, 10:00
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#13
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cf.mega poster
Join Date: Aug 2009
Posts: 5,386
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Re: Virgin Media considering launching budget brand
Suppose it puts all the old sh1 and v+ to good use
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13-12-2016, 16:42
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#14
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Inactive
Join Date: Sep 2011
Posts: 272
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Re: Virgin Media considering launching budget brand
Quote:
Originally Posted by vm_tech
I'm not sure why a new brand would be needed, surely just a new tier would do it? I presume it would need to be a standalone BB offering as the V6 requires 100mb I believe
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Because if they just did a new tier it could cause current customers to downgrade to save money.
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13-12-2016, 17:28
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#15
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cf.addict
Join Date: May 2010
Posts: 336
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Re: Virgin Media considering launching budget brand
Obviously these are just my opinions, but people would just leave VM for the new company, which could potentially cost more money as im assuming the secondary brand would use different equipment to differentiate the 2 companies, so said customer rather than just having a config file sent down will need account closed, new account created billing set up etc equipment swapped. There would be plenty of ways to prevent people just downgrading for the sake of it, e.g. They will lose they bundle discounts etc. That's just my 2 pence worth I'm sure if it is true the accountants have looked at their spreadsheets and decided it's viable
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