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You talk about Sky and VM like they are some small UK only players up against the giant global player that is Netflix , I'd suggest looking at the assets of the Media companies who own them.
As far as I can see, technical discussion around the removal of Discovery from Sky has ended and we're now drifting into the topic of on demand services, which have their own very well-worn thread already, here: http://www.cableforum.co.uk/board/sh...php?t=33699901 There is no need to duplicate that discussion here.