Quote:
Originally Posted by theone2k10
Apart from money VM really have nothing to offer in return had they still had their channels aka living then they could of been used possibly as a bargaining chip.
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I don't agree: Virgin Media has
audience, something BT Sport is still desperate to attract to justify the inflated prices it has been paying for sport rights. I'd suggest viewing numbers are more important to BT than adding second-tier channels to their own TV offering.
If BT Sport lost its VM viewers it would really, really struggle to justify to shareholders its expenditure on Rights.