Thread: General Streamlining channel packages
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Old 23-09-2017, 11:34   #4
nodrogd
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Re: Streamlining channel packages
The other issue is that advertising revenue for non premium channels is based on channel "reach" rather than actual viewing figures. So when a channel offers advertising space to an agency they have to base the offer on potential customers. The higher this figure the more revenue can be generated. Channels that are part of a large pack therefore get more money from their advertising than ones that don't.

A consequence of any move like this will be minority channels will dissapear at the expence of the big boys, who will just hoover up other channels & either merge or close them & give us less choice in the long run.
Last edited by nodrogd; 23-09-2017 at 11:40.
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