Quote:
Originally Posted by pip08456
It's the youth of today that are driving this and like it or not it will happen, personally I don't mind at all but media companies will have to change their game as will studios producing content.
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I think the big US players will eventually force the kind of change that is being talked about here.
Sky already 'get it', which is why they have downplayed a little their commitment to getting sports rights at all costs, and why they have brought Now TV to our screens.
The move to Sky on the internet next year will be the next big step.