Thread: General ITV threaten to blackout on Virgin
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Old 22-11-2017, 11:42   #146
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Re: ITV threaten to blackout on Virgin
https://www.rapidtvnews.com/20171122...#axzz4z9wsgbUc

Not good news for ITV, with advertising revenues falling again. No wonder they are seeking a boost to their coffers.

In my view, ITV would be very unwise to over-play their hand, since denying VM access to their main channel will only have one outcome. That is, further reduction of their advertising revenue stream due to a reduced audience share.
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