BSkyB's football rights battle with BT is pushing it in new direction.
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Compared to the £900m BT paid to take Champions League rights away from BSkyB, the satellite broadcaster's $8m (£5m) investment last week in Luminari Capital, a venture-capital fund which focuses on US technology and media startup companies centred on video, is small beer.
But it suggests that Sky, a business built on outbidding the competition for TV sports rights, is quietly looking in new directions.
BSkyB said the investment will "increase its exposure to relevant startup companies that it may choose to partner with in the future". In short, BSkyB realises that it will have to play the long game and diversify beyond bidding for ballooning football rights if it is to emerge a winner in the TV/web convergence race.
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http://www.theguardian.com/media/med...ampions-league