Thread: General Streamlining channel packages
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Old 25-09-2017, 16:43   #32
OLD BOY
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Re: Streamlining channel packages
According to this, Amazon may wait until the Premiership rights come up again before bidding. It will be interesting to see if other players come forward this time around.

https://www.theguardian.com/football...0m-a-year-deal

Later this year, Sky and BT will face off again for the biggest prize of all when the Premier League rights come up for renewal in what could be a £6bn sports rights auction. The pair could be joined by Amazon, which earlier this month poached the UK rights to the ATP men’s tennis world tour – all the tournaments outside the grand slams and the finals at London’s O2 Arena each year – from Sky.

Amazon has deep pockets, but may not be ready this auction cycle to commit such sums to drive its Prime Video service and wider business, but the threat could spur more big spending from BT and Sky.
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