Quote:
Originally Posted by 1andrew1
Presumably the "addressable advertising" would be similar to Sky's AdSmart?
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About time. But quite why they haven't gone down the route or city and regional advertising years ago I don't know.
In the US if you're watching (for example) Nationals Geographic channel in New York, you get New York ads placed in instead of some of the national ads. They've done this for donkeys years over there. Nice revenue generator.