Irish Independent: Virgin Media backs new €3m TV3 drama as broadcaster develops indigenous programme output.
TV3 has secured funding from the Virgin Media group for a new €3m drama, as the broadcaster further develops its indigenous programme output.
TV3 also houses Virgin Media Solutions for the UK and Ireland, which is working on new 'addressable advertising' for the Virgin TV platform.
This will allow it to tailor ads to individuals.
http://mediaboyblog.blogspot.co.uk/2...dia-backs.html