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Imagine Sky Sports launched a ‘Light’ package that contained all the Sky Sports channels except Sky Sports Premier League and Sky Sports F1. It would include all the action from the
English Football League, SPFL, WSL, English Cricket, Golf, Rugby League, NFL, Tennis, Darts, and more.
Sky Sports ‘Light’ would be available for
£15 per month, and can be cancelled at
any time. It would be available via Sky TV
(in addition to the £25 per month
Entertainment package), Virgin Media TV,
and NOW
All other available Sky Sports packages would be unaffected by this launch.
We now want to understand if this new
package would affect your decision
regarding whether or not to subscribe to
Sky Sports. Please answer the following
questions as if the Sky Sports ‘Light’
package launches tomorrow.
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Sky are putting the feelers out to gauge whether offering Sky Sports without F1 & Premier League for £15.00 would be a useful addition to their offering.
Some would downgrade to save money, whilst others may be tempted to subscribe.
If this were to be offered, would you be interested?
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Assume this new package launches tomorrow. How likely is it you would still be subscribing to any Sky Sports or NOW Sports package, through any platform in 12 months' time?
What would you most likely do with your NOW Sports subscription in the next 12 months, given this new information?
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