Their ratings are in free-fall:
https://twitter.com/peteprodge/statu...21888693596166
Quote:
WEEK 4:
BBC News: Weekly reach: 7.3m/Share: 1.41%
Sky News: 4.9m/0.75%
GB News: 1.8m/0.49%
WEEK 3:
BBC News: 7.2m/1.15%
Sky News: 4.5m/0.67%
GB News: 2.7m/0.62%
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As I said I can easily see some of their content working on social media. Still early days but I really think they've taken on a huge budget to appear on a medium where their audience isn't. This would work better online, uploading videos to YouTube, with a much smaller budget and team doing a few hours of programming each day in the evening.