Quote:
Originally Posted by OLD BOY
My dear chap, I am not suggesting that any of these changes I have been going on about will happen in the next few months! How much of the contractual stuff do you see that deals with 2035, or even 2025?
5G broadcast certainly won’t be ready to replace DTT for some good few years - well beyond your modus operandi.
---------- Post added at 20:43 ---------- Previous post was at 20:30 ----------
You have not taken account of the fact that an increase in OTT viewing will rob the TV channels of their audience, thus reducing advertising revenue. Your premise is that viewer habits will not shift in a major way in the future, which is a pretty big assumption, given the way younger people watch TV. Those younger people are growing older, and there is no sign yet that they are changing their OTT viewing habits. Then there is the newer generation starting to come through, who are even more attracted to OTT viewing.
Add to that the declining quality of content on the traditional TV channels, and you are looking at a bleak future for them. I believe that the direct to consumer approach increasingly adopted by the various studios (to wit, the Disney content, which will all now move exclusively to Disney+) will be the final nail in the coffin.
Despite what some people think on this forum, the traditional channels will not carry on broadcasting once a certain audience threshold can no longer be reached. The BBC saved a lot of money when it transferred BBC3 to online only, and therefore OTT-only distribution will become much more attractive. This will be paid for by subscription and/or advertising.
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Nearly spat my coffee out at that line.
The usual helping of dubious opinion presented as fact, with no economic grounding, misrepresenting the BBC 3 situation.
Pray, tell, OB what is this audience threshold for a linear channel?