Quote:
Originally Posted by RichardCoulter
However, space is very limited on Freeview and we now have VOD, so maybe OB has a point, I guess it's ultimately what attracts viewers and keeps the advertisers happy.
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There is certainly a limit to capacity on Freeview. I'd argue that, perhaps, it isn't "very limited" at the moment. Far from there being a queue of broadcasters clamouring for available capacity, there remains a substantial amount of unused capacity, much of which is available at reduced rates.
But, as I said, advertisers are interested in getting their message out to the highest possible number of viewers. Niche channels aren't really attractive to mainstream advertisers.