Re: All change for Sky Sports channels & packages?
Quote:
Originally Posted by nialli
I don't agree: Virgin Media has audience, something BT Sport is still desperate to attract to justify the inflated prices it has been paying for sport rights. I'd suggest viewing numbers are more important to BT than adding second-tier channels to their own TV offering.
If BT Sport lost its VM viewers it would really, really struggle to justify to shareholders its expenditure on Rights.
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totally agree
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