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Originally Posted by OLD BOY
It didn't stop other companies offering it though, did it?
With withheld Sky channels, no platform can offer it, even if they wanted to, except at ruinous prices, and that is the point.
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They started Sky Atlantic to enhance their offering on the Sky platform just like VM struck an exclusive deal with TIVO to enhance theirs.
If you want to watch content on Sky Atlantic its simple you either subscribe to Sky or pay £6.99 for a Now TV entertainment pass how is this any different from me wanting to watch the latest season of House of Cards or Breaking Bad by subscription ? My only option here is to subscribe to Netflix and pay £5.99.
Whether you love or hate exclusivity its here to stay in my opinion.