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Re: ESPN, BT, Euro, Premier and Sky Sports news
Sky refuses to air BT's ads for its Premier League coverage.
http://www.guardian.co.uk/media/2013...premier-league
Quote:
BSkyB has refused to air a multimillion-pound TV advertising campaign BT promoting its Premier League and other sports coverage.
On Monday, it emerged that BT has complained to media watchdog Ofcom about the satellite giant's actions, in an escalation of the bitter rivalry between the two media giants.
BT, which spent £738m to snatch 38 top flight Premier League matches a season last year, is set to spend millions of pounds on advertising the launch of two new sports channels from July. Its Premiership coverage will launch from 17 August.
A key part of BT's strategy to build awareness and viewers is to run TV advertising on BSkyB targeting the existing football and sports fans among its 10m-plus subscriber base.
However, BSkyB has refused to air BT's ad campaign – which as well as football was to highlight other sports it has secured TV rights for including Premiership Rugby, European Cup Rugby and top-flight women's tennis – although it is not clear on what grounds.
Under the broadcasting code TV companies are compelled to air ad campaigns and promotions run booked by rivals.
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A leopard never changes its spots and remember Sky have considerable history of bully boy tactics l am afraid.
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“The only lesson you can learn from history is that it repeats itself”
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