Quote:
Originally Posted by muppetman11
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An interesting quote from Nigel Walley, managing director of digital TV consultancy, Decipher:
So with Sky's first-mover advantage in the UK, what will Virgin do? "The difficult truth for Virgin is, it's already launched its version and no one is talking about it," says Walley. "There are targeted ads on Virgin in On Demand. Sky is taking it to broadcast which is technically much harder. It would be a lot easier if they agreed to launch together."