19-04-2012, 13:46
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#777
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Still alive and fighting
Join Date: Jun 2007
Location: In the land of beyond and beyond.
Services: XL BB, 3 360 boxes , XL TV.
Posts: 56,334
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Re: General Sky TV Discussion
'Mad Men' ratings on pay-TV defended by Sky Atlantic
http://www.digitalspy.co.uk/media/s1...-atlantic.html
Quote:
A Sky executive has responded to criticism of the low audience figures for Mad Men on Sky Atlantic, accusing people of making "misleading conclusions" about the show's popularity on pay-TV.
Season five of the acclaimed drama, poached by Sky from the BBC for the launch of Sky Atlantic in 2011, was seen by an average of 72,000 viewers across its double episode premiere on the Sky exclusive channel on March 27.
Episode one pulled in 98,000 viewers, while episode two slumped to just 45,000. In contrast, the season four premiere on BBC Two was seen by 360,000 last year.
However, Naomi Gibney, the acting director of Sky Atlantic, accused "one or two people" of making "misleading conclusions" about the show's popularity due to the viewing figures
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